Semiofest Tallinn 2016: Semiotics and Culture of Innovation, June 1-4, 2016

From June 1-4 the international seminar Semiofest Tallinn 2016 will take place at Culture Cauldron in Tallinn. Semiofest is a series of conferences dedicated to semiotic applications in enterpreneurship and business.

Conferences take place every year in different locations all over the world. In addition to lectures with international speakers from both enterprises and the academic sphere, workshops and consultations take place. Topics include marketing, branding, and other spheres in which mainly sociosemiotic approaches are put in application.

Semiofest Tallinn 2016 will explore one of the most important problems facing countries, economies and entrepreneurs alike by asking how can semiotic thinking be applied to foster innovation. Semiotic thinking is always in the service of innovation. You can’t do things differently or be inventive without grasping the cultural or communication context. With the help of semiotic thinking you can discover fresh spaces for innovation and can arrive at unforeseen alternatives that lead us to fresh solutions. You can use it for deep diagnostics, for quick insights or to spark inspiration. It helps to make sense of the complex factors that frame any new development and uncover cultural trends that work either for or against any novel product, service, process or application. It is a route to innovation by shifting perspectives!

Previous locations of Semiofest include London (2012), Barcelona (2013), Shanghai (2014), and Paris (2015).