Signs of the times: semiotics' MA theses at the University of Tartu in 2025
What do psychedelic experiences, sports leagues, AI language models, post-Soviet nostalgia, teenage rebellion musicals, and brand-driven slang have in common? Each reflects a facet of meaning-making in the contemporary world — and each was explored through the lens of semiotics during the master's thesis defences at the University of Tartu's Department of Semiotics on 30 May 2025.